Bringing Local Produce Right to your Table

Lucerne Fresh (Marketing Division) is part of the vertically integrated Lucerne Agri Investments (Pty) Group who started their farming operations almost a hundred years ago.

Lucerne Fresh’s offices are located in the Western-Cape where they source their tomatoes, butternuts, pumpkins, watermelon, figs, avocados, plums, peaches, nectarines, grapes, lemons, mandarins, clementine’s, apples and pears from the groups farms, and outside growers within the borders of the Western and Eastern Cape.

This practice allows us to maintain strict control over the farming, packing and shipping processes, ensuring that our customer satisfaction and grower returns are optimized.

The “Lucerne” brand is a well-known icon in the South African market, Retail and Wholesale space, with a proud history of quality produce and consistent service delivery.

Lucerne Fresh in recent years added other brands to their offering, with the newest being the “Simply Gold” and “White Tiger” Brands, offering continuity and different commodities to different geographical areas in the world.

 The “Lucerne” brand is a well-known icon in the South African market, Retail and Wholesale space, with a proud history of quality produce and consistent service delivery.

Lucerne Fresh in recent years added other brands to their offering, with the newest being the “Simply Gold” and “White Tiger” Brands, offering continuity and different commodities to different geographical areas in the world.