Our Story
Lucerne Fresh (Marketing Division) is part of the vertically integrated Lucerne Agri Investments (Pty) Group who started their farming operations almost a hundred years ago.
Lucerne Fresh’s offices are located in the Western-Cape where they source their tomatoes, butternuts, pumpkins, watermelon, figs, avocados, plums, peaches, nectarines, grapes, lemons, mandarins, clementine’s, apples and pears from the groups farms, and outside growers within the borders of the Western and Eastern Cape.
This practice allows us to maintain strict control over the farming, packing and shipping processes, ensuring that our customer satisfaction and grower returns are optimized.
The “Lucerne” brand is a well-known icon in the South African market, Retail and Wholesale space, with a proud history of quality produce and consistent service delivery.
Lucerne Fresh in recent years added other brands to their offering, with the newest being the “Simply Gold” and “White Tiger” Brands, offering continuity and different commodities to different geographical areas in the world.
Tons of Fruit
Group Employees
Own Farms
Partner Farms
Commodities
Lucerne Fresh Brands
The “Lucerne” brand is a well-known icon in the South African market, Retail and Wholesale space, with a proud history of quality produce and consistent service delivery.
Lucerne Fresh in recent years added other brands to their offering, with the newest being the “Simply Gold” and “White Tiger” Brands, offering continuity and different commodities to different geographical areas in the world.



Tel: 023 004 1306
Fax: 023 626 4621
PO Box 6, Klaasvoodgs 6707
Contact Us
Ina Koegelenberg
Marketing Manager – Export
t: +27 23 004 1306 e: ina@lucernefresh.co.za
Talintha Lee van Niekerk
Logistics co-ordinator
t: +27 23 004 1306 e: talintha@lucernefresh.co.za
Lizél Lourens
Key Account Manager – RSA Retail
t: +27 23 004 1306 e: lizel@lucernefresh.co.za
Suzette Naudé
Accountant
t: +27 23 004 1306 e: suzette@lucernefresh.co.za
Megan Du Toit
Financial Assistant
t: +27 23 004 1306 e: megan@lucernefresh.co.za